Successfully implementing a strategic change often requires getting individuals to change their behaviours.
Leaders can enhance the results of the change by working to develop general norms around things such as MECC making it the normal part of everyone’s business.
This quick guide from the health foundation provides a good overview of this approach to care.
This campaign is a good example of how champions can create a social movement.
This report from Milton Keynes gives and example of how champions were used to enhance their programme.
Identifying opinion leaders for behaviour change
This article reviews 10 techniques used to identify opinion leaders to promote behavior change.